Why We Do What We Do:
Our Guiding Philosophy & Core Values

We want you to have an amazingly effective cleaning experience with the safest ingredients possible. We want you to be able to clean the bathroom without wearing rubber gloves and opening every window. We want you not to worry about chemicals when cleaning around your children or food. We want your little dog to get relief from skin irritation and be shiny and clean.

We want to help you get the toxic chemicals out of your home.

Our world is saturated with chemicals. We didn’t choose this, it happened when we weren’t paying attention; to labels, to ingredients, to directions. We did notice that the outdoor air quality was declining, but we failed to recognize that our indoor air quality was deteriorating too.

Many of the chemicals that made their way into our homes arrived unannounced and uninvited. They came in household cleaning products, air fresheners, pesticides and cosmetics. They came in detergents, solvents, and hair sprays-their virtues and value extolled by the advertising agencies that told us we needed to have germ-free surfaces, a special cleaner for each room and hair that could survive in a wind tunnel.

That was then, this is now. Now we read labels and are making more and more healthy choices for our children, our pets, and the earth. And that’s where Truce comes in. When we began our company, we came together and defined the values that help us do what we do…and we’d like you to know what we value as we grow our company.


We value healthy families and a safe and healthy environment.


We will be consistently honest with our customers, vendors, suppliers and with one another. We will make the best and safest products possible.


We will work to continuously educate ourselves and others to make sustainable decisions for our families, communities and the earth.


We are committed to giving back to our local community and supporting those organizations that prioritize the health and welfare of those in need.


It’s got to be fun!

Truce is built on truthfulness, authenticity, transparency and trustworthiness. That is what we stand for and that is our promise to you. As always, please feel free to message us on Facebook or Twitter to share your thoughts. We truly love and appreciate hearing from our fans!